That’s why it makes sense for this blog post to have a form right in the sidebar.Īs you can see, Lucidchart is selective with which blog posts get the signup form in the sidebar and which don’t. The above blog post is very actionable, and flowcharts are one of the top things that Lucidchart can help users create. This sidebar captures freemium users straight away: The intent of this post is to create something, which this piece of Lucidchart content can help you do. The above blog is a “how-to” tutorial on creating a business analysis communication plan, so it’s fitting that the sidebar links to the pricing page. This sidebar CTA links to the pricing page: The intent of Lucidchart’s content is not actionable. The sidebar does not link straight to the pricing page or signup form because the blog post is very informational. The above blog post is about customer journeys, so it links to a product page that is specific to customer journey maps and mockups. This sidebar CTA links to a product page: Here are some of the different sidebar widgets.
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